Organic GTM & growth agency / Helsinki
We build organic growth engines
so you stop paying for every click.
SEO, AI visibility, programmatic content, community distribution, multi-market expansion. Strategy and execution. Not decks.
Helpful content wins
Google killed thin content. What ranks now is depth, expertise, and genuine utility. No shortcuts left.
AI is the new search
People ask ChatGPT and Perplexity instead of googling. If your content isn't structured for LLMs, you're invisible to the next generation of buyers.
Trust lives in communities
Real recommendations happen in Reddit threads, Discord servers, and forum posts. Not in ads. Both Google and LLMs use these as trust signals.
Own the category or lose it
Cover every query, every term, every comparison in your space and you stop competing. You become the default answer.
Services
Organic GTM strategy
Market entry on organic channels. Positioning, architecture, roadmaps.
Programmatic SEO
Data-driven templates at scale. Glossaries, comparisons, city pages.
AI visibility (GEO)
ChatGPT, Perplexity, Claude. Entity building, structured content.
Multi-market expansion
Multiple countries and languages. Real localization, not translations.
Community & offpage
Reddit, Quora, X, Discord, GitHub, forums, digital PR. Presence where buyers are.
Growth operations
Technical SEO, site architecture, crawl optimization, conversion. The infrastructure that makes organic work.
Ad cost optimization
Replace paid keywords with organic. Lower CAC, better unit economics.
AI & UGC lead magnets
AI-generated tools, calculators, quizzes. UGC-enhanced guides and templates. Content people actually trade their email for.
AI efficiency coaching
Train your team on AI workflows. Hours instead of weeks.
Process
01
Audit
Market, competitors, organic footprint. Find the gaps.
02
Build
Content architecture, templates, playbooks. Systems that scale.
03
Ship
Produce, publish, iterate. AI speed, human quality.
04
Measure
Traffic, rankings, AI mentions. Data, not guesses.
Work
B2B SaaS / 200+ emp
965
pages
Programmatic glossary in EN, FR, ES, IT. Structured data, schema markup across all pages. 6 weeks from zero to indexed.
B2C / 4 European markets
1,100
pages planned
Finland, Czech Republic, Slovakia, Estonia. 8 pSEO clusters. Localized keyword research per market using real search data. Hreflang, market-native content.
B2C Shopify / 4 markets
340
glossary terms
EN, FR, DE, FI. Shopify metaobjects with auto-linking, DefinedTerm + FAQPage schema. 16 comparison pages across all languages. Client self-manages via AI editor.
B2C / Nordic
1.5M
page architecture
Competitive displacement targeting 300K+ monthly searches. Phased rollout from 500K seeded pages. Projected organic channel value 500K+ EUR year one.
B2C / P2P platform / 170+ countries
700+
pages across 6 languages
EN, ES, PT, FR, AR, RU. 50+ country pages, 100+ payment method pages, 200+ combos. Competitor displacement strategy. 580+ blog posts, content velocity at 50+ pages/month.
B2C SaaS / 20M+ downloads / global
6
content pillars
10K+ content pieces, tutorials across US, UK, DE, AU, CA, Nordics, BR, JP, KR, IN, SE Asia. Freemium funnel optimization.
B2B SaaS / $3B+ / global
500+
page architecture
12-product portfolio competing with cloud giants. Developer-focused content, glossary ownership, community strategy. 15+ direct competitors analyzed.
Non-profit / relocation / 6 languages
30+
localized pages
EN, ES, RU, UA, VI, ZH. City comparison pages, salary calculators, cost-of-living tools, visa guides. Full SEO with JSON-LD, hreflang, localized sitemaps.
B2C / 1,450+ locations / Finland
350+
pages audited
2.1M+ customers, 1M+ app users, 94% brand awareness. 350+ pages across 18 categories needed deepening. E-E-A-T strategy, 6-month plan, competitive analysis, community strategy, LLM visibility.
123K clicks, 2.27M impressions, position 6.2
7.4K clicks, 667K impressions, steep growth
Fresh domain, 16K impressions in 1 month
466 clicks from zero on a SaaS niche
Bouncing back after aggressive AI content
Brand new domain, 8.3K impressions climbing
543 clicks, 6.8% CTR, new category
19.7K impressions, 6 languages, hockey stick
257 clicks, 6 languages, fresh domain
Herizon ecosystem
3,200+
community
1,100+
placed
90+
countries
40+
languages
We run Finland's largest employment community for immigrant professionals. Multi-market and multilingual growth is what we do every day.
About
Photo
Mari Luukkainen
Two decades of hands-on growth experience. Took Freska from under 200K to 13M EUR ARR in two years as a solo growth operator. Opened Latin America for Yousician and the African market for Paxful.
Six years in early-stage VC at Icebreaker.vc and Identity.vc, working with 100+ pre-seed teams across a 160M EUR portfolio. Built the GTM30 and Strategic Growth Hacking frameworks. 1,000+ keynotes across the Nordics and Baltics.
Founded Herizon, helping 50+ immigrants secure Nordic jobs every month. Investor of the Year (Nordic Women in Tech, 2022 and 2025). Ecosystem Hero of the Year (Maria01, 2025).
Contact
Let's talk growth.
Tell us about your market and goals. We'll tell you what it takes.